January, 2009 / FreeAgent
Brand mneumonics and music composition for product demos
Agency: Carat Fusion
Role: Music composition, Sound design
Moxie was asked to create a brand mneumonics for a new product line, Seagate FreeAgent. It was the first consumer release that Seagate had ever done, typically they provide OEM hard drives for other makers. Since this was the company's first forrays into the consumer market. Moxie wanted to create brand mneumonics that captured the high-tech nature of the devices, but sound friendly and trustworthy.
Once the main brand mneumonics were created, the next step was to create "theme" songs for each of the other products in the range.