June 29, 2006 / All Your Snakes
Snakes On A Plane viral video
Client: Newline Cinema
Agency: Heavenspot, inc.
Role: Art Direction, Compositing, Editing, Music
To coincide with the movie release and unparalleled internet hype, Moxie was asked to recreate a “fan” based web video from sourced “fan art”. The art direction appeared simple, but to develop something low-tech, but polished and genuine was the real challenge. Some of the slides used existing source material, but due to the specific nature of the piece, Moxie had to recreate his own “fan art”. The crux of the video relied heavily on retooling and remixing the infamous “All Your Base Are Belong To Us” soundtrack, which was then altered it to reflect snakes on a plane.
Unknown to Moxie at the time, his video was such a success that it had become one of the most viewed youtube.com videos of all time (2006). Produced while at Heavenspot.