September, 2008 / Black Armor
Product Demo for Seagate Black Armor
Agency: Carat Fusion
Role: Art Direction, Compositing, Editing, Music, Sound
The Black Armor campaign was one of Moxie's first large-scale commercial art direction pieces. He was asked to concept and develop a product demo that was to designed to generate interest and inform audiences at various trade shows. The Black Armor product was the first truly secure portable hard drive at the time, and the concept for the demo piece riffed off a “cloak and dagger” motif.
In addition to the art direction and motion graphics, Moxie created the sound effects and music (the “spy-esque” track was originally created 10 years ago with Elliot Hunt).
Seagate was so enamored with the work, that they featured it as a “puff piece” on their product site and proudly displayed it in their lobby.