CLIENT: eHealthInsurance.com
URL: http://www.ehealthinsurance.com (active)
SYNOPSIS: eHealthInsurance.com is an online purveyor for health insurance, servicing individuals, seniors, and small businesses. Given the wide range of the users that would be accessing the website, the client hired focus groups to aid in the design process. Moxie was lead designer in this project as well as client management.

As a result, many aspects such as color, navigation and the shape of buttons were altered to reflect the positives that came out of each meeting with the focus groups. In the end, this look and feel had a lengthy time on the web, slowly changing every year, but retaining the core elements of design. This was created while Moxie was employed by Impossible, inc.