| CLIENT: Beatnix Labs®r Recordings URL: http://www.beatnixlabs.com (dead) SYNOPSIS: A California record label was interested in developing a website as a catalog of music, information about its artists, and online presence. Their previous branding and website was similar to propganda posters of the WWII, they wanted some new, "decayed" and "urban." We developed a new color scheme, took new photos of the artists and staff, some of their studio along with equipment shots. All these were digitally "deteriorated" in photoshop. The approach to the look and feel was that of a New York subway station and its signage. Using a monochrome color scheme was essential to this project to keep in consistency with the music produced by the label. |
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