CLIENT: Ari Shine
URL: http://www.arishine.com (active)
SYNOPSIS: After much success of his first album and rave reviews of his website, Ari asked Moxie to art direct and develop his new website and create all new illustrations for his second album.

The concept behind this website was based on the cover art and the "skulltree" illustration that is used for print promos. the user flows up and down through the illustartion which is presented as one complete image. the user can only see a portion at a time and is treated to glimpses of the whole piece only as it transfers from page to page.