CLIENT: Ari Shine (a force of one) album
SYNOPSIS: Moxie took cues from Ari’s first album and the rock scene that he is a part of, and developed a fresh new illustrated look for the award winning singer/songwriter.
Ari always lets Moxie “go nuts!” on any project, and the result is a complelling and cohesive brand identity for the artist’s signed album.

The whole art direction was based upon the “skulltree” motif, and once that was complete, the concept for the website and subsequent collateral material follow suit. The following are snapshots from the website, poster, and the previous album’s illustrations.